Company stock goes up and down all the time - sometimes drastically. In the long run, in pretty sure they won't lose any stock value. However, it will take a while for them to rebuild sales, and that hurts.Brewing company Anheuser-Busch has seen a staggering $4 billion wiped from its value amid the backlash over Bud Light’s new ad campaign featuring transgender Dylan Mulvaney.
The beermaker has suffered a bloodbath in sales over the controversy that has seen music stars, sports fans, bars, liquor stores, and events boycotting its products.
Consumers nationwide have been revolting against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week, according to bar owners and beer-industry experts around the country.
The crisis deepened over the weekend when a video emerged of Bud Light’s marketing executive trashing the company’s customer base and gloating about her efforts to turn the brand “woke,” as Slay News reported.
“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told Fox Business.
$4 Billion Wiped from Anheuser-Busch's Value amid Bud Light's Dylan Mulvaney Backlash - Slay News
Brewing company Anheuser-Busch has seen a staggering $4 billion wiped from its value amid the backlash over Bud Light's new ad campaign featuring transgender Dylan Mulvaney.slaynews.com
What I'd like to bet on: will the marketing exec that came up with this be fired with prejudice? Will she be slowly dropped with a golden parachute? Will nothing happen with her job?