I am not bothered, but I do find it rather odd. If it were up to me decorations and holiday specific items would be put out only after the previous holiday is over.
What about the customers that walk in during August asking if or when the trees will be available? Kind of hard for Sears to argue the point with customers that don't want to buy with those that have their MC in hand.
:think: Well, not when you consider that HE was probably born sometime in autumn anyway.
Bob Hill's September 20ish explination seems quite logical to me.
Then could you explain to me why Christmas is so popular and Easter is not so popular?
Who says it is more popular? And with whom? But I do know what you mean on the surface. Perhaps it is the whole holiday season with Thanksgiving, Christmas, and New Years holiday in the middle of winter (seasonaly).