You'll have to explain what you mean by that. Marginalizing how?I fully understand how you might disagree with the specific message being relayed...rather I'm surprised by you marginalizing the spirit of the message itself ....simply because of a differing p.o.v.
I wouldn't expect someone from outside of the faith to share my belief that an attempt to use the week before Christmas to generate press for an organization fundamentally opposed to the Christian premise to be in poor taste. But I do and not without reason.Per the traditional methods of advertising.... the month of December seems an optimal time/place to carry such a message (for those very reasons you've given prior). Candid perhaps, though hardly offensive.
I'm not outraged. I'm not angry. It's...tacky. I tried to give people who might approach with a bias that skews against seeing the point by suggesting they consider it in relation to someone holding up a sign reading, "Don't believe in marriage? You're not alone" in the midst of a wedding party.Perhaps, this hits too close to home and thus you've lost perspective.
That's why it's in poor taste. It doesn't have to mention Christmas to use it, which is why they sought to have the beginning date coincide with the week before Christmas.
Then given that you might want to at least consider the possibility that I"m not doing it here...though I'm surprised as you generally keep your personal "trees" from obscuring the forest (albeit unpopular) in question.