encryption is a selling point for both apple and google
and
that is a biggie
It certainly is. And I am glad that Apple is fighting for it. But at the same time, from the details I've heard, what's at stake here isn't actually strong crypto itself, but a separate and weaker security mechanism.
I have been warned many times by gmail that
if
I forget my password
I will have to start a new account
Probably because you haven't created a recovery email address or phone number. And that isn't even for reasons of crypto, exactly.